Privacy Policy

Last Updated: January 2026

Lilies Healthcare Ltd ("we," "us," "our") operates the lilieshealthcare.co.uk website and the Basswin Casino App (the "Service"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our affiliate services.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Service.

Information We Collect

We collect information in several ways:

Personal Information: When you register, subscribe, or contact us, we may collect your name, email address, telephone number, and other contact details you voluntarily provide.
Technical Information: We automatically collect your IP address, browser type, device type, operating system, and internet service provider.
Cookies: We use cookies and similar tracking technologies to enhance your experience and track affiliate referrals.
Usage Data: We collect information about how you interact with our Service, including pages visited, links clicked, time spent on pages, and referral sources.

How We Use Information

We use the collected information for the following purposes:

To provide, operate, and maintain our Service and affiliate platform.
To track affiliate referrals and process commissions from casino partners.
To conduct analytics and improve the functionality and user experience of our website and app.
To send promotional content, updates, and newsletters (with your consent).
To comply with legal obligations and prevent fraud.
To respond to your inquiries and customer service requests.

Cookie Policy

Our Service uses the following types of cookies:

Essential Cookies: Required for basic site functionality and security.
Analytics Cookies: Help us understand how users interact with our Service using tools such as Google Analytics.
Affiliate Tracking Cookies: Used to track referrals to casino partners and attribute commissions.
Marketing Cookies: Enable targeted advertising and retargeting campaigns.

You can control cookies through your browser settings and opt out of non-essential cookies at any time. However, disabling essential cookies may affect Service functionality. For more information, visit www.allaboutcookies.org.

Third-Party Links

Our Service contains links to casino operators and affiliate partners. We are not responsible for the privacy practices, content, or policies of third-party websites and apps. We strongly encourage you to review the privacy policies of any external sites before providing personal information or engaging in gambling activities. Your use of third-party services is subject to their terms and conditions.

Your Rights

Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights:

Right of Access: You may request a copy of the personal data we hold about you.
Right to Rectification: You may request correction of inaccurate or incomplete data.
Right to Erasure: You may request deletion of your personal data under certain circumstances ("right to be forgotten").
Right to Restrict Processing: You may request that we limit how we use your data.
Right to Data Portability: You may request your data in a structured, commonly used, machine-readable format.
Right to Object: You may object to certain types of processing, including direct marketing and profiling.
Right to Withdraw Consent: You may withdraw consent for data processing at any time.

To exercise these rights, please contact us using the details provided in the Contact Us section below. We will respond to your request within 30 days.

Data Retention

We retain personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Affiliate tracking data is typically retained for 12-24 months to facilitate commission processing. You may request deletion of your personal data subject to our legal and contractual obligations. Aggregated and anonymised data may be retained indefinitely for analytics purposes.

Contact Us

If you have questions, concerns, or complaints regarding this Privacy Policy or our privacy practices, please contact us:

Email: [email protected]
Website: lilieshealthcare.co.uk

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk or by calling 0303 123 1113.